In terms of total viewers, The Good Wife easily makes it into the Top 25 most watched shows every week, but unfortunately in the 18-49 demographic that advertisers usually go for, the show is down significantly from last year, now pulling in around a 2.3 rating on average. This is a fairly low number, especially for CBS. Should we be worried?
Well, TVbytheNumbers.com thinks TGW is a 'bubble show' meaning next spring when renewals are announced it could go either way. Some commenters on that website have a different opinion. They think Tuesdays at 10pm is a tough slot. In fact, 10 pm viewership in general seems to be dwindling. Some also point out that the preceding two hours appeal to a different demographic. Should we try to get more young people to watch it? Could the title of the show put off some people? I guess we'll just have to wait and see. Maybe ratings will pick up next year. Let's hope for the best.
UPDATE - March 31 - we just posted an update on The Good Wife ratings.
Aaargh! This is an amazingly good show! Thought-provoking and well written, and just plain enjoyable to watch! WHAT THE HECK IS WRONG WITH THESE ADVERTISERS?!?!?!?!?
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